Organic SEO: The Foundation of Search Engine Marketing

Posted by Mary Gammel on August 31, 2009 under Organic SEO | We welcome your comments

I met with a prospect recently regarding an organic SEO project on his firm’s website. He’d just recently read a book on SEO and was a bit overwhelmed. He knew SEO was important as 80% of his clients come from the web. So, even a small improvement in his website’s visibility would be a big boon to his bottom line.

When you’re overwhelmed with something as broad as Search Engine Optimization and Search Engine Marketing, it’s a good idea to break it down into parts. Read more of this article »

Web Site Design, Testing, and SEO Books

Posted by Mary Gammel on August 10, 2009 under Organic SEO, Website Quality, Website Testing | We welcome your comments

Here’s a list of books related to software testing, web site design, and search engine optimization. Subject matter ranges from basic to advanced. The following links are provided in association with Amazon.com.

The Art of Software Testing, Second Edition – A classic software development text that provides information on testing principles and practices. Read more of this article »

Quality Web Site Testing Blog Goes Live

Posted by Mary Gammel on August 6, 2009 under News | We welcome your comments

Welcome to the Quality Web Site Testing Blog! We just finished converting our archive of e-tips articles from www.qualitywebsitetesting.com to our blog. In the next month, we’ll be tweaking the blog and our web site to remove duplicate content and streamline things a bit. We’re always looking for ideas for articles. Feel free to email us at info@qualitywebsitetesting.com with suggestions that relate to web site quality, testing, and organic SEO.

Thanks for visiting!

Web Site Analytics Part 2

Posted by Mary Gammel on August 3, 2009 under Web Analytics | We welcome your comments

There are many tools you can use to monitor your website’s traffic and usage. This month I’ll share some basics on the free Google Analytics tool. While you’re reading keep in mind that Google Analytics is very powerful and this article just scratches the surface.

How does Google Analytics work?

Google Analytics works by running a script behind the scenes Read more of this article »