Google Analytics Adds New Features

Posted by Mary Gammel on November 2, 2009 under Web Analytics | We welcome your comments

Google has upgraded it’s website statistics tool, Google Analytics, with several new powerful, flexible, and intelligent features, including: Read more of this article »

Get Local with Search Engines to Target Your Geographic Area

Posted by Mary Gammel on October 7, 2009 under Organic SEO | We welcome your comments

What is local search?

Local search often refers to a way to submit your business information to the search engines to target your specific geographic area. Local Search has been available in the major search engines for a while now. Other websites such as chambers of commerce provide local search capabilities as well. Read more of this article »

Organic SEO: The Foundation of Search Engine Marketing

Posted by Mary Gammel on August 31, 2009 under Organic SEO | We welcome your comments

I met with a prospect recently regarding an organic SEO project on his firm’s website. He’d just recently read a book on SEO and was a bit overwhelmed. He knew SEO was important as 80% of his clients come from the web. So, even a small improvement in his website’s visibility would be a big boon to his bottom line.

When you’re overwhelmed with something as broad as Search Engine Optimization and Search Engine Marketing, it’s a good idea to break it down into parts. Read more of this article »

Web Site Design, Testing, and SEO Books

Posted by Mary Gammel on August 10, 2009 under Organic SEO, Website Quality, Website Testing | We welcome your comments

Here’s a list of books related to software testing, web site design, and search engine optimization. Subject matter ranges from basic to advanced. The following links are provided in association with Amazon.com.

The Art of Software Testing, Second Edition – A classic software development text that provides information on testing principles and practices. Read more of this article »