Organic SEO: The Foundation of Search Engine Marketing

Posted by Mary Gammel on August 31, 2009 under Organic SEO | We welcome your comments

I met with a prospect recently regarding an organic SEO project on his firm’s website. He’d just recently read a book on SEO and was a bit overwhelmed. He knew SEO was important as 80% of his clients come from the web. So, even a small improvement in his website’s visibility would be a big boon to his bottom line.

When you’re overwhelmed with something as broad as Search Engine Optimization and Search Engine Marketing, it’s a good idea to break it down into parts. Read more of this article »

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Search Engine Keyword FAQ

Posted by Mary Gammel on May 1, 2009 under Organic SEO | We welcome your comments

Where do search engines look for keywords on websites?

  • Page Title
  • Meta Description
  • Meta Keywords
  • Heading – H1, H2, H3, etc.
  • Page content – text in body of page
  • Image alt text
  • Link text
  • Directory structure of web site
  • File names – html, image, pdf, php, etc.
  • Site Navigation
  • Site Map Page

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