Google Analytics Adds New Features

Posted by Mary Gammel on November 2, 2009 under Web Analytics | Be the First to Comment

Google has upgraded it’s website statistics tool, Google Analytics, with several new powerful, flexible, and intelligent features, including:

• Engagement Goals – measure user engagement and branding success of your site
• Expanded Mobile Reporting – tracking of mobile websites and mobile apps on the iPhone and Android platforms
• Advanced Analysis Features – table filtering options
• Unique Visitor Metric – use this new metric when creating any customer report
• Multiple Custom Variables – flexibility to collect the usage data most important to your business
• Sharing Segments and Custom Report Templates – share a URL to share a report and more
• Analytics Intelligence – provides automatic alerts of significant changes in data patterns of your website metrics
• Custom Alerts – tell Google Analytics what to watch for using triggers

 

Read more about the October 2009 upgrades on the Google Analytics Blog.